About

Our Story

Kasido was created with a vision to blend India’s rich textile traditions with meaningful impact. Every handcrafted bag showcases the intricate detailing of Kashida and Aari embroidery, reimagined for today’s world. Founded by Hemali Shah, the brand focuses on uplifting artisan communities through consistent work, while also funding education for underprivileged children—showing that beauty, heritage, and purpose can coexist in every creation.

Hand-Made with Love 20,000+ Happy Customers Hand-Made with Love 20,000+ Happy Customers Hand-Made with Love 20,000+ Happy Customers Hand-Made with Love 20,000+ Happy Customers Hand-Made with Love 20,000+ Happy Customers Hand-Made with Love 20,000+ Happy Customers Hand-Made with Love 20,000+ Happy Customers Hand-Made with Love 20,000+ Happy Customers Hand-Made with Love 20,000+ Happy Customers Hand-Made with Love 20,000+ Happy Customers

FOUNDER

Hemali Shah

A commercial artist, certified life coach, and the creative force behind 3 Soul, Hemali Shah founded Kasido with a mission to transform traditional Indian craftsmanship into a platform for social good. Deeply inspired by the poetic charm of Kashmiri Kashida and the fine artistry of Aari embroidery, she envisioned each bag as more than an accessory—an expression of heritage, artistry, and purpose. Her background in design and wellness infuses the brand with thoughtful creativity, resulting in timeless pieces made for every woman, across every age and stage.

The People Behind Kasido

Our Team

At the core of Kasido is Hemali and her dynamic all-women team — passionate individuals working behind the scenes to shape the brand’s purpose and digital presence. We stay closely connected with our customers, ensuring every order is handled with care and attention. Our focus is to build meaningful relationships, spread happiness, and grow a brand rooted in authenticity and empowerment. Guided by passion and purpose, every detail reflects our commitment to doing things with heart.

Craftsmen & Creators

Our Artists

At the heart of every Kasido creation is a team of 15 skilled artisans who breathe new life into the age-old art of Kashida embroidery. What began with just two craftspeople has blossomed into a growing family, each member carrying forward generations of craftsmanship. With every stitch, they weave India's rich cultural legacy into contemporary designs—creating not just beautiful bags, but also sustainable livelihoods and dignity for their families.